Outdoor / Billboard
Scour Daddy
The dirtier the better.
- Client
- Scrub Daddy
- Product
- Scour Daddy
- Target audience
- People who hate doing dishes
- Proposition
- For the toughest stains
I’m Louis. I like cool ideas.
I don’t trust the first good idea.
In 2026, I won AWARD School’s Ray Black Pencil as National Top Student.
AWARD School
Print Campaign
Billabong
Australia’s warmest wetsuit.
- Client
- Billabong
- Product
- The Furnace Wetsuit
- Target audience
- People who like to spend time in the ocean all year round
- Proposition
- Australia’s warmest wetsuit
Film / TVC
Brick
The time your phone took.
- Client
- Brick
- Product
- The Brick
- Target audience
- People who want to spend less time on their phones
- Proposition
- Take your time back with Brick
Audio
Funday
A prepared statement.
- Client
- Funday
- Product
- Funday Fruit Chews
- Target audience
- Health-conscious sweet treat lovers
- Proposition
- Guilt-free sweets
Social Media
Clutch Glue
Will it hold?
One designer dress, every seam removed and rebuilt with Clutch Glue, then stress-tested by the internet.
- Client
- Clutch Glue
- Product
- Clutch Glue
- Target audience
- People who are fashion-conscious
- Proposition
- The strongest clothing adhesive
PR
Disney
Bluey on the big stage.
The Heeler backyard is built full scale in Times Square, then shipped home to Brisbane as a public play space.
- Client
- Walt Disney
- Product
- Bluey The Movie (2027)
- Target audience
- Parents with young children
- Proposition
- Bluey is coming to the big screen
Digital
Modibodi
Untracked
A period app that switches the admin off — because with Modibodi, readiness is something you wear, not something you manage.
- Client
- Modibodi
- Product
- Period Underwear
- Target audience
- Environmentally-conscious people who have periods
- Proposition
- Have a more comfortable period
Direct
NRMA
The One Thing Crate
A flat-pack milk crate sent to every new rental, made for the one possession worth protecting.
- Client
- NRMA
- Product
- Single Item Insurance
- Target audience
- People who have few valuables
- Proposition
- For that special something
Integrated Advertising Campaign
Hipcamp
A place they haven’t found.
Hipcamp hides its most remote listings from search and turns finding them into a race.
- Client
- Hipcamp
- Product
- Hipcamp
- Target audience
- People who love camping
- Proposition
- Camp off the beaten track
Commercial Creativity
Offlings
The pet that wakes when screens sleep.
Tamagotchis in reverse: a pet that only wakes when the screen is off, and gets happier the longer it stays off.
The briefThe Commercial Creativity brief asked students to apply AWARD School’s creative problem-solving skills beyond advertising by developing a product, business or entrepreneurial idea. The concept had to respond to one of three broad springboards: household food waste, increased screen use among children under 10, or the rise in short domestic trips. The final submission needed to clearly explain the idea, its connection to the chosen springboard, target audience, name, a concise elevator pitch, supporting sketches or detail, and any relevant context around the problem, opportunity or commercial potential.
About
Since you asked.
I tend to keep pulling at things after they start working. The last 10% is usually where they get interesting.
My route here has been less direct: communication design, branding, marketing, computer science, digital, analytics, and metal fabrication because I wanted to build sick motorcycles.
Still do.
I spend the rest of my time messing with old bikes and bonsai. Neither has a finish line.
Say hello.
Jobs, ideas, motorcycles, tiny trees. All welcome.